Understanding the 2024 Data

Main Street America shares Placer.ai data with our local HVMS, Inc. program to better understand who is visiting our historic footprint - the 10200 and 10300 blocks of Warwick Blvd, from Post Street to Hopkins Street. We use this data to assess the effectiveness of our promotions and strengthen our program's work in the 4 points, especially design and economic vitality.

*Placer.ai uses location data from smartphones to track visits and visitors to different locales across the United States. Main Street America began subscribing to the Placer platform in September 2023 and the MSA Research team has begun using the platform to understand visitation patterns to Main Street downtowns and neighborhood commercial districts.

“Visits” refers to any travel inside our two block footprint, as long as the visit is at least ten minutes long.

 

“Visitors” refers to the unique device and each unique device/visitor
can only be counted once per day, no matter how many times that device/visitor entered the district in the timeframe used for the report.